illistration cover for 20 reasons to reinvent your brand in 2020
illistration cover for 20 reasons to reinvent your brand in 2020

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2020 Branding Guide

Many of the world’s most recognizable brands—from Coca Cola to Starbucks, Apple to Volvo—have reinvented their brand in order to reach more customers, expand their product offerings, align their internal teams, and more. Find out the reasons why a company would want to reinvent their brand in 2020.

This free guide outlines many of the branding issues facing businesses today and what others have done to overcome those same obstacles.

You'll learn:

  • What inspired Dunkin’ Donuts to shorten their name to Dunkin’
  • How Dollar Shave Club saw an inspired opening in an uninspired market
  • How we have helped several companies reinvent their brands
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In working with Fieldtrip for the last three years, I have appreciated the relentless dedication to research and to a careful appraisal of the needs of the families we serve. The staff brings a fresh and creative approach to all they do.

Cecelia H. Price
Chief Communications Officer
Archdiocese of Louisville

Fieldtrip breathed life into our organization with their ideas and enthusiasm. They encouraged dialogue with creative thinking and quickly moved forward. We are so proud of Kentucky Parks & Crafts and look forward to building on the success of this partnership.

Molly Caldwell
President
Kentucky State Parks Foundation

Fieldtrip is absolutely the best team. I have had such a beautiful experience with them.

Youness El Mesyah
Owner
Safier Mediterranean Deli