Drawing Fieldtrip Logo Dots
by: Monica
Bischoff

How to Stay Sane and Work in Advertising

Reflections from my first year as an Account Coordinator at Fieldtrip

Being new to the advertising industry, I had no idea what to expect.

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After graduating from Bellarmine College in May 2015, I landed my first “big girl job” as an Account Coordinator at Fieldtrip. As my one-year anniversary approaches, I wanted to take some time to reflect on what I’ve learned this year.

As newbie to the advertising industry, I had no idea what to expect. In college, I spent countless hours working on papers, studying for exams and doing group projects. When I graduated, I had no idea that my days would be consumed by back-to-back meetings and the excitement of Friday post-work happy hours.

I’ve learned a lot since my first day, but there are a few bites of knowledge I’d like to pass on:

Prioritize your work: The work never ceases to flow in. You learn to deal with it as it comes in and prioritize what truly needs to be completed first. I’ve always been a great multi-tasker, but my first year has taught me truly what it means to prioritize and how to do it successfully. Managing four clients with similar media plans can be very difficult. Approvals for ROP ads and TV spots seem to occur at the same time. Prioritize your to-dos by deadlines and over estimate the amount of strategizing and time a project might take.

Blow off steam: No matter the day, no matter the client, each day brings a certain level of stress. Some days will make you want to pull your hair out and others will have just enough pressure to put you in the most productive mood ever. I’ve learned that there are moments when you have to take a breather and just play P-I-G with the interactive team. Or make another to do list just to ease the tension. In the end, the stress you left behind will still be waiting when you return; you might as well have a little fun in the process.

Convey confidence: Presenting to clients and co-workers was something I feared when I first started. I’ve learned that you have to be confident in order for your clients to trust you. Speak boldly and showcase your confidence in your tone of voice and the message you’re presenting. When you speak clearly, calmly and confidently clients will feel at ease and trust you to make smart decisions.

Stay positive: Working in an advertising agency is awesome! I’ve gained some new party planning skills, friends and new favorite restaurants. From our first annual picnic with sumo suits, potluck lunches to an Easter egg hunt, the office is always filled with laughter, camaraderie and food. If you focus on the positive and have a smile on your face, it will not only make your day better but also your co-workers.

Looking back over this past year, I’ve gained quite a new skill set. I’m able to prioritize better than I did before, speak confidently in front of co-workers and clients and stay patient with the workload. Not to mention, I was able to make some new friends and have fun along the way.

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