My palms were sweaty, knees weak, arms were heavy. I was nervous, but on the surface I looked calm and ready. No, I wasn’t headed into a rap battle. It was day one of my three-month internship at Fieldtrip. Writing this post, almost a year later, everything that occurred after that first day feels like a blur now. But there are a few things I would like to share.
Advertising is fast paced. Digital advertising is even faster.
During the initial days and weeks of my internship, I felt like a fish out of water. I knew basic marketing and advertising principles from my classes, but this was something completely different. I was learning how to use Facebook and email marketing tools on the job. Plus there were a whole slew of processes and client information that I needed to learn. Expect to learn on the job and be forced out of your comfort zone. Digital marketing is a field that is constantly evolving and most of the tactics you’ll use aren’t taught in the classroom.
You are your biggest cheerleader. There are going to be times when goals seem insurmountable. When you reach this point, remember to trust in yourself and try and reflect on a time when you overcame multiple obstacles and still succeeded. Believe in your ability to deliver. As the greatest NBA player of all time, Lebron James says, “ You can’t be afraid to fail. It’s the only way you’re going to succeed.”
Don’t be afraid to be curious
The Fieldtrip team consists of some of the best minds in the field. Utilize your peers, many of them have been in your shoes. Don’t merely ask questions about items pertaining to your role and department. Also learn from those in other departments. This will give you another perspective and allow you to see how you can help contribute to the team. Taking advice from those around you will help to accelerate your learning.
Every company has its own culture and learning that culture is a big part of determining whether it’s right for you long term. The environment here is one where people show passion for their work. They stay curious. They are visionaries. The Fieldtrip team is collaborative and we are accountable to each other and our clients. If you have an idea, even as an intern, you’re encouraged to run with it and bring it to fruition.
Ask for feedback
As an intern, I was always looking for areas that I could improve. The best way to learn from your performance is to ask for feedback from those you work with. Just to try not to act defensive if the feedback you receive includes constructive criticism. Actively listen and apply what you learned to make yourself a better employee. This doesn’t only apply to interns. Get yourself in a mode of continuous improvement by setting achievable goals for yourself.
My internship experience completely transformed me, and it even landed me my first full-time gig. You guessed it, at Fieldtrip. The Fieldtrip team trusts their interns to do real work and treats them like members of the team. I wasn’t asked to do meaningless tasks or run out to get my boss coffee. Fieldtrip really invested in me. I learned valuable skills that have allowed me to contribute to this team and future organizations. While there were several mistakes made along the way (i.e setting daily budgets with the lifetime budget, or accidentally sending a test email to everyone on our list), I was able to pick myself up and learn from what I had done wrong. If there is anything that I could pass on from my experience it would be that an internship at Fieldtrip will push you to reach your potential.
Interested in becoming a Fieldtrip intern? Connect with us.