Drawing Fieldtrip Logo Dots
by: Jenna
Morales

Working Through Agency Adolescence

Seven years of triumphs, tribulations and growth

At the time I started at strADegy in 2010, we had 2 departments, 6 employees, less than 5 clients and big dreams for the future. Back then, no one would have predicted what we’ve become today.

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Many years ago, in an office space the size of a closet, located in the Louisville suburbs, Fieldtrip opened its doors as strADegy advertising. The employee roster consisted of a TV marketing consultant, a recent college grad and a part-time accountant, all sitting squished together in a conference room/kitchen that we shared with an adjoining MedSpa. Within a year of opening, the conference room table was hung like a murphy bed in order to make room for the reinforcements needed to support a steadily growing client base.

At the time I started at strADegy in 2010, we had 2 departments, 6 employees, less than 5 clients and big dreams for the future. Back then, no one would have predicted what we’ve become today a creative marketing agency, headquartered downtown, with 30 employees, 6 departments and a client list that varies in trade from retail to medical research to heavy machinery to theme park architecture.

Back in our early days, we also never would have guessed that Fieldtrip would be eligible for some of the honors bestowed upon us today, including making the Inc. 5000 list of fastest-growing American companies, local and national design awards and being recognized as one of Louisville’s fast 50.

At Fieldtrip, we pride ourselves on maintaining a sense of wonder, which pushes us to ask more of ourselves and our partners. That sentiment has always been true for our company and its founder, Jane, who has never been afraid to take risks that drive the business forward. Sigmund Freud once said, “out of your vulnerabilities will come your strength.” Jane has always approached any weakness as an opportunity to grow and our team has adopted a similar attitude.

These days, Fieldtrip is a company that encourages failure in an effort to uncover creative solutions. We truly believe great ideas can come from anywherewhether you’re an intern or a director.

So as I sit back and marvel at our growth, I wonder, “what’s next for Fieldtrip”? While we may not know the answer to that question, I can tell you this: we’re still devising creative ways to make room for new employees and, no matter what, we’re going to keep focusing on producing imaginative and insightful work that works for everyone.

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