# Fieldtrip

> Helping you help others.


## Posts

- [Why Less Federal Funding Might Be the Best Thing to Happen to Your Nonprofit](https://wearefieldtrip.com/journal/federal-funding-strategy/): Ever found yourself approaching the usual highway exit only to find it completely closed? There’s a brief, heart-stopping moment of uncertainty, now what? Circling back isn’t an option, and the only choice is to follow the detour. Most of us dread detours. They’re unfamiliar, take us through new neighborhoods, and often feel slower than the main road. But sometimes, what starts as inconvenience becomes opportunity—a chance to see things from a different perspective. For many nonprofits, the drying up of federal funding is that closed exit ramp. Panic is normal. But what if that detour is a hidden path toward […]
- [Nonprofit First Impressions Must Lead to Something](https://wearefieldtrip.com/journal/nonprofit-first-impressions-must-lead-to-something/): In today’s fast-paced world, where digital interactions often serve as the introductory handshake between organizations and their stakeholders, harnessing the power of first impressions is more crucial than ever. These impressions are the emotional echoes that linger long after the initial encounter, planting the seeds for what could become a flourishing relationship—if managed with care and intention. Consider stepping outside of your organization, metaphorically of course, to view it from a fresh perspective. What do potential partners, supporters, or volunteers see, feel, or experience on their first encounter with you? First impressions aren’t just about aesthetics or a single engagement; […]
- [Personality Dynamics in Your Nonprofit Boardroom](https://wearefieldtrip.com/journal/personality-dynamics-in-your-nonprofit-boardroom/): In the realm of nonprofit boards, it’s not just about skills and experience. The personality traits and dynamics that each member brings to the table can notably impact everything from collaboration to pledge fulfillment. Understanding and managing these dynamics is critical to your organization’s success. The Diversity of Boardroom Personalities Everyone’s approach to decision-making, group work, and communication is influenced by their personality. You’ve likely encountered extroverts and introverts, but have you considered ambiverts? Ambiverts exhibit flexible traits from both ends of the spectrum, adapting to the situation at hand. In reality, most of us are ambiverts, and this adaptation […]
- [How Nonprofits Can Face Federal Funding Fears](https://wearefieldtrip.com/journal/how-nonprofits-can-face-federal-funding-fears/): Let’s talk about the elephant in the room—federal funding cuts. The recent executive order has left many nonprofit leaders feeling uneasy, even fearful. But here’s the truth: fear won’t fund your mission. Action will. Now, more than ever, we need to rethink how we engage donors, expand our impact, and solidify our authority. Today, I’m sharing three principles that are non-negotiable in this new reality: Be Additive, Be an Authority, and Be Interruptive. These aren’t just strategies; they’re survival skills. Let’s dive in. Be Additive – Expand the Donor Pool The donor pool is shrinking. Economic shifts, changing beliefs, and […]
- [Transformative Nonprofit Introductions](https://wearefieldtrip.com/journal/transformative-nonprofit-introductions/): Imagine if the way you introduced your nonprofit could captivate someone’s attention instantly— piquing their curiosity and inspiring them to learn more. Often, nonprofit introductions revolve around well-meaning but uninspired statements such as, “We support inner-city kids with after-school activities” or “We assist young people in meeting significant life goals.” As crucial as these missions are, such introductions usually blend into the background like the monotonous voice of Charlie Brown’s teacher. When our intros fail to pack a punch, it’s because they focus on what we do rather than why we do it. This approach gets lost in translation, leaving […]
- [Bridging the Gap with Disconnected Supporters](https://wearefieldtrip.com/journal/bridging-the-gap-with-disconnected-supporters/): Have you ever faced the challenge where your cause, despite being critical, doesn’t seem to resonate with some supporters? This isn’t a rare scenario. In fact, it’s a recurring theme for many nonprofit leaders. Let’s take a step back and explore the ‘disconnected supporters’ —those who care about social issues yet feel detached from your mission. Our goal is to transform this detachment into meaningful, sustained support. Understanding the Disconnected Supporters These supporters believe it’s important to make progress against social problems and are optimistic that people can change. Yet, they’re also quick to think that some people will always […]
- [How to Engage Skeptical Supporters: Turning Hesitancy into Commitment](https://wearefieldtrip.com/journal/how-to-engage-skeptical-supporters-turning-hesitancy-into-commitment/): Have you ever encountered a donor who seems a bit unsure, maybe even skeptical about your nonprofit’s efforts? You’re not alone. In fact, a significant portion of nonprofit supporters falls under this category. These individuals—whom we refer to as skeptical supporters—are still supporters, but their motivations and beliefs differ from our empathetic donors. Today, let’s dive deep into how to effectively communicate and engage with this crucial yet often overlooked group. Understanding Skeptical Supporters Fieldtrip’s custom research identified three types of nonprofit supporters: empathetic, skeptical, and disconnected. Skeptical supporters account for nearly a third of the giving population. Despite their […]
- [Decoding Donor Attitudes: Understanding Empathetic Supporters](https://wearefieldtrip.com/journal/decoding-donor-attitudes-understanding-empathetic-supporters/): Have you ever struggled to make your human stories resonate with different donors? The secret lies not in demographics but in understanding attitudes. Every donation and act of volunteering starts and ends with emotion. Even the most rational donor experiences an emotional journey. At Fieldtrip, we conducted custom research to delve into the attitudes of nonprofit supporters and identified three key groups: empathetic, skeptical, and disconnected supporters. Today, let’s take a closer look at the empathetic supporters. Understanding Empathetic Supporters Empathetic supporters are dreamers. These individuals see helping others as an intrinsic part of being human. They believe: Giving is […]
- [Revolutionizing Nonprofit Fundraising: The Power of Unapologetic Storytelling](https://wearefieldtrip.com/journal/revolutionizing-nonprofit-fundraising/): As an agency owner working closely with nonprofit leaders, I’ve noticed the persistent struggle to raise unrestricted funds. It’s an inherent issue within the nonprofit sector. But a lightbulb moment made me realize that the problem lies not with the organizations but with the fundraising system we’ve all grown accustomed to. The Traditional Fundraising Model: Picture this: a nonprofit representative meets a potential donor at an event, they share the organization’s mission, and the donor decides to contribute. Seems straightforward, right? But there’s a crucial piece missing. In this traditional model, we likely understand about 80% of what motivates the […]
- [Empower Your Supporters to Be Advocates](https://wearefieldtrip.com/journal/empower-your-supporters-to-be-advocates/): Hello and welcome to Mission Multiplier. This is a weekly video segment designed to help you, the nonprofit leader, do your mission with a little less friction. We work to eliminate the cost of “IDKs.” “IDKs” are the “I don’t knows.” The I don’t know you. I don’t believe in you. And I don’t know that I’m part of this solution. For the past couple of weeks, we’ve been talking about the three pillars in which Fieldtrip often has prospective clients and new clients self-assess in terms of those friction points and those costly IDKs. The first week was awareness […]
- [Create Alignment with Supporters Before You Make an Ask](https://wearefieldtrip.com/journal/create-alignment-with-supporters-before-you-make-an-ask/): Hello. I’m Jane Pfeiffer, founder and president of Fieldtrip. Thanks for watching Mission Multiplier, where we spend just a couple of minutes together talking about the ways nonprofit leaders and leaders of purpose-driven organizations can achieve their mission with a little less friction. What we’re doing today is continuing to break down the three pillars of self-awareness or self-evaluation that we at Fieldtrip typically use when we’re speaking with prospective clients or new clients. Last time we talked about awareness. On a scale of zero to ten where zero is don’t know you never heard of you. Ten is I […]
- [Boardroom Dynamics and the Impact of Personality Traits](https://wearefieldtrip.com/journal/boardroom-dynamics-and-the-impact-of-personality-traits/): Hello and welcome back. Board development and engagement depends on experience, skills, personality, motivation, and the members’ attitudes toward giving. Today we’re going to dive deeper into boardroom dynamics and how different personality traits impact everything from collaboration to pledge fulfillment. We each have very unique personalities that determine a lot about how we make decisions, what kind of lifestyles we lead, our roles in work, and our approach to how we work in groups. Our personalities greatly influence communication. It’s especially evident in the dynamics of the boardroom.
- [Build Awareness With New Audiences](https://wearefieldtrip.com/journal/build-awareness-with-new-audiences/): Hello! This is Mission Multiplier, a weekly video segment by me, Jane Pfeiffer, founder and president of Fieldtrip. The goal is to help nonprofit leaders and the leaders of purpose-driven organizations do their work easier because the world around them is helping rather than creating friction. When we meet with a prospective client, we ask somewhere along the conversation for them to do a self-assessment in three core areas. I’m going to break these three out over the next few weeks and walk through each one of them, so you can do it yourself as you’re watching.  
- [Nonprofit Marketing and Development: Together or Separate?](https://wearefieldtrip.com/journal/nonprofit-marketing-and-development-together-or-separate/): Hi, I’m Jane Pfeiffer, founder and president of Fieldtrip. Thanks for watching. If you’re one of many executive leaders of a small to midsize, even large nonprofit, or if you do it all, there’s rarely an absolute answer to how we do things. Today we’re going to talk about one of those very gray areas: the role of marketing and development. Is it stronger together or separate? Now, even if you don’t have a team or the opportunity to have development employees, marketing employees, or communication employees, it’s still an important question because you can reframe the question as, do […]
- [Nonprofit Marketing as an Operation Edge and Strategic Investment](https://wearefieldtrip.com/journal/nonprofit-marketing-as-an-operation-edge-and-strategic-investment/): Hello and welcome to Mission Multiplier. I’m Jane Pfeiffer, founder and president of Fieldtrip. Fieldtrip is a marketing agency dedicated to helping purpose-driven organizations such as nonprofits multiply their mission by reducing their largest expense. It’s the cost of lost opportunities because people aren’t coming to you for help. People aren’t coming to help you because they don’t know that you exist. They don’t understand your mission or why it’s important, and they don’t know if it can truly help them lead a better life. So for the past couple of weeks, we’ve been talking about change agents. Today, we’re […]
- [Beyond Donor Demos: How Attitudes Shape the Decision to Give](https://wearefieldtrip.com/journal/beyond-donor-demos-how-attitudes-shape-the-decision-to-give/): New Research Helps Nonprofits Leverage Donor Attitudes to Raise Funds and Increase Engagement “The effort we put into fundraising doesn’t match the outcomes.” It’s a familiar story for many nonprofits. The public seems less willing than ever to donate, volunteer, raise funds, or advocate for a cause. But is this true? What defines how people think about nonprofit missions and programming, and what can nonprofit leaders do to influence their support? Is there a roadmap for success we all seem to be missing? We found the answers to these questions (and more) through a qualitative 2023 research study from active […]
- [Attracting Millenial and Gen Z Donors](https://wearefieldtrip.com/journal/attracting-millenial-and-gen-z-donors/): Hi. I’m Jane Pfeiffer, founder of Fieldtrip, and welcome to Mission Multiplier. This is a weekly video series that’s focused on helping purpose-driven organizations close the gap between the people that they serve and the people who support the organization. Every organization is impacted by seismic level changes in the economy and the environment, but also in a change of audience attitudes. You’ve likely seen headlines about the changing relationship that Millennials and Gen Z’s have with nonprofits, and with giving, and it’s a trap because it’s not that simple. Yes, birth year defines what generation we’re in, but the […]
- [Power in Five Words or Less: Increase Your Nonprofit's Impact With Five Words](https://wearefieldtrip.com/journal/power-in-five-words-or-less-increase-your-nonprofits-impact-with-five-words/): Writing a mission statement can be torture. Oftentimes, there are way too many people involved, including a board of directors and the mission statement grows and grows and grows to be multiple sentences, a short paragraph, and covers absolutely everything that the nonprofit does today or tomorrow. And yeah, maybe it’s broad and it can say a lot of things, but no one’s going to remember it and it’s not going to be very powerful. What I am recommending is that you look at a way that you can take your informal mission statement or your organization’s essence and pare […]
- [Mission Multiplier: Benefit of the Benefit](https://wearefieldtrip.com/journal/mission-multiplier-benefit-of-the-benefit/): Hello and welcome to Mission Multiplier. I’m Jane Pfeiffer, founder and president of Fieldtrip. Fieldtrip is an agency that’s dedicated to helping nonprofits close the gap on their biggest expense. And that’s the cost of lost opportunities because people don’t know about you or they don’t understand your mission and what you do or how it impacts the world. And we do that work by addressing a couple of key issues. So we work with executive leaders to help them with the feeling of being stuck because they’re the best-kept secret. That makes everything harder. We help leaders with the […]
- [Mission Multiplier: No One Should Have to Pay for Hope](https://wearefieldtrip.com/journal/mission-multiplier-no-one-should-have-to-pay-for-hope/): Hello, I’m Jane Pfeiffer, founder and president of Fieldtrip. At Fieldtrip, we work with nonprofit leaders to help them solve some really important issues. One of them is that they’re stuck in where they are today and they know that what got them to that point really won’t take them into the future because the world is changing. People are changing so fast, it’s changing quicker than nonprofit organizations can move. Sometimes we have to break things down into little bits and pieces to make a change. When we look at the whole picture, it can be overwhelming. Today, I […]
- [Mission Multiplier: Change Agents, Bridge the Gap](https://wearefieldtrip.com/journal/mission-multiplier-change-agents-bridge-the-gap/): Hello, I’m Jane Pfeiffer, president and founder of Fieldtrip, a marketing firm dedicated to helping nonprofits reduce their largest expense. It’s the cost of lost opportunities that arise when people don’t know you, don’t understand what you do, or why it matters or should matter to them. So we’ve been talking about change agents within the nonprofit model, and this is our fourth and final in this series. Just to refresh you, we’re going to quickly revisit the other particular pain points, if you will. Today we’re going to talk about how bridging the gap, but the first pain point […]
- [Mission Multiplier: Change Agents, Ignite Change with Mission Impact](https://wearefieldtrip.com/journal/mission-multiplier-change-agents-ignite-change-with-mission-impact/): Hello, I’m Jane Pfeiffer, founder and president of Fieldtrip. Fieldtrip is a marketing and branding firm dedicated to helping purpose driven organizations multiply their mission by eliminating the cost of lost opportunities. Our greatest costs are the opportunities that we never get because people don’t know about us, don’t understand what we do, or believe that it’s important. When we change that, we change everything. Speaking of change, this is the second episode in a series of videos about change agents for nonprofits. The model and the expectations that nonprofits and really highly purpose driven organizations are held to is […]
- [Mission Multiplier: Change Agents, ONE Audience Instead of Many](https://wearefieldtrip.com/journal/mission-multiplier-change-agents-one-audience-instead-of-many/): Hi, I’m Jane Pfeiffer with Fieldtrip. Fieldtrip is on a mission to help nonprofits multiply their mission by reducing the friction and the cost of lost opportunities because people don’t know who they are or understand what they do or see the benefit of solving important social issues and how it impacts their world and makes the world better. So for the next few weeks in the Mission Multiplier series, we’re going to talk about some of the biggest pain points that impact nonprofit leaders and how there is an antidote to each one of them. What that looks like […]
- [Mission Multiplier: AI Content Creation for Nonprofits](https://wearefieldtrip.com/journal/mission-multiplier-ai-content-creation-for-nonprofits/): Welcome. I’m Jane Pfeiffer, founder and president of Fieldtrip. This is Mission Multiplier. It’s a regular video segment where we focus on how to help nonprofits reduce their largest expense. And that expense is hidden. It’s not on the balance sheet. It’s the cost of lost opportunities because people don’t know you, don’t understand you, don’t think you can help them or don’t understand why they should help you because your mission isn’t connected to their world. And when we bridge that gap, we create a mission multiplier. Unless you’ve been living under a rock, you’ve heard about A.I. and […]
- [Mission Multiplier: Nonprofit Myths - If They Understand They Will Help](https://wearefieldtrip.com/journal/mission-multiplier-nonprofit-myths-if-they-understand-they-will-help/): Hello, and welcome to Mission Multiplier. I’m Jane Pfeiffer, founder and president of Fieldtrip. At Fieldtrip we work with nonprofit and purpose-driven organizations to help them reduce their largest expense the cost of lost opportunities. Because they aren’t known, they aren’t understood and they aren’t supported. Today we are focusing on one of the biggest non-profit myths. I’m sure you’ve studied this, or at least thought it, that if only you could talk to everyone and make them understand what you do, then surely they would help or support the mission. Well, nonprofit leaders often double down on this belief, […]
- [Positive Manipulation](https://wearefieldtrip.com/journal/positive-manipulation/): All marketing is manipulation. Our goal, as advertisers and marketers, is to convince a specific audience to do a specific thing. If you’re familiar with the term “call to action” then you’re already aware of the goal. It’s the keystone piece of any marketing. After being exposed to all of the building blocks, what are we referencing, what are the benefits, and why you should care, the most essential part is the call to action. It’s what we are asking the audience to do. Often these take the forms of buttons or taglines, and can be as simple as “learn […]
- [How Different Generations Approach Donating](https://wearefieldtrip.com/journal/how-different-generations-approach-donating/): For nonprofits and charitable organizations to achieve their mission and serve their beneficiaries, they often rely on funding from donors. But not all donors are the same. Each generation has their own distinct habits and trends. Whether it’s Gen Z or Baby Boomers, learning those habits can help you target the right people, increase your donor base, and multiply your mission. We’ve examined four generations and analyzed the donation characteristics of each.   Baby Boomers (Born 1946–1964) As the second-largest generation in the US, Baby Boomers represent a massive portion of donors with a huge capacity for giving. They are […]
- [Mission Multiplier: The Problem with Cinderella](https://wearefieldtrip.com/journal/mission-multiplier-the-problem-with-cinderella/): Hello, I’m Jane Pfeiffer, founder and president of Fieldtrip. Fieldtrip is a marketing and branding firm dedicated to multiplying the missions of nonprofits and purpose driven organizations by closing the gap between the people that they support, and those that might have the time, money, skills and connections to support the mission. When we close that gap, we create a mission multiplier. Today we’re going to talk about how you need to fire Cinderella. What do I mean by that? Well, you’ve probably heard this word a lot in your nonprofit expertise. In fact, probably so much so that you’ve […]
- [Mission Multiplier: Visibility Cloak](https://wearefieldtrip.com/journal/mission-multiplier-visibility-cloak/): Hello, I’m Jane Pfieffer, president and founder of Fieldtrip. Fieldtrip is a branding and marketing firm that helps nonprofits and purpose driven organizations close the gap between where they are today and the potential of what they mean to do tomorrow and in the future with their mission. We do that in a couple of different ways. Executive leaders typically come to us for one of three reasons. One is that the need for what they do has never been more in demand and more relevant, but finding  the resources and the revenue to fund the mission has never been […]
- [Mission Multiplier: Advocates- An Outcome or Asset?](https://wearefieldtrip.com/journal/mission-multiplier-advocates-an-outcome-or-asset/): Hello and welcome to this week’s edition of Mission Multiplier. I’m Jane Pfeiffer, founder and president of Fieldtrip. Fieldtrip is a marketing and branding firm that helps nonprofits and purpose driven organizations reduce their largest expense. Now, that expense isn’t found on the balance sheet. It’s actually the cost of IDKs. Familiar with those? IDKs are the I don’t knows. I don’t know you. I don’t know what you do. I don’t know if it’s important to me. I don’t know how I can help or why I should care or I don’t know if you can help me. And […]
- [Mission Multiplier: Fearless Feedback Without Fear](https://wearefieldtrip.com/journal/mission-multiplier-fearless-feedback-without-fear/): Hello, I’m Jane Pfeiffer, founder and president of FieldTrip. FieldTrip is a marketing and branding firm that specializes in working with nonprofits and purpose driven organizations. And to close the gap between the people that they support or the people that might be able to support their mission, or close the gap between their current reality and what’s possible and where they’re trying to go in their vision. What fills that gap is very expensive because it’s the cost of lost opportunities, and those costs are incurred because people don’t know about them. They don’t understand what you do, or […]
- [Mission Multiplier: Nonprofit Marketing is a Four Letter Word: Part 3](https://wearefieldtrip.com/journal/mission-multiplier-nonprofit-marketing-is-a-four-letter-word-part-3/): Welcome to Mission Multiplier. I’m Jane Pfeiffer, founder and president of Fieldtrip. Fieldtrip is a marketing and branding firm that helps nonprofits and purpose driven organization to close the gaps–close the gaps between the people that they serve and support, and the people that they need support from. When you close that gap, you create what we call a mission multiplier. So for the past few weeks, I’ve been talking about marketing. First, defining what it is, and that includes branding, advertising, communications, and marketing. Talking about the role that it can have, whether it’s a zero, a want, a […]
- [Mission Multiplier: Nonprofit Marketing is a Four Letter Word: Part 2](https://wearefieldtrip.com/journal/mission-multiplier-nonprofit-marketing-is-a-four-letter-word-part-2/): Hi, I’m Jane Pfeiffer, founder and president of Fieldtrip. Fieldtrip is a marketing and branding firm dedicated to helping purpose-driven organizations multiply their missions. Today, we’re going to talk about how to do that through marketing. Marketing is often seen as a four letter word, and I often mean words like zero, as in there’s zero budget to do it or it’s a want. That is, it’s something we want to do but can’t get the backing financial or board of directors support to really invest in it. Or, it could be positive words like need. You view marketing is […]
- [How to Understand Your Nonprofit’s Brand (and Communicate it With the World)](https://wearefieldtrip.com/journal/how-to-understand-your-nonprofits-brand-and-communicate-it-with-the-world/): As nonprofit leaders, when we think about the stories we need to tell, we often think of our organization as the story’s hero. To make a Star Wars analogy, we probably assume we’re Luke Skywalker. In reality — we’re the Yodas and the Obi-Wans. We’re the characters that lead people from where they are today to a much stronger position.  For today’s blog post, I’m going to talk about nonprofit branding and how it’s essential to understand your brand and communicate it with the world. I recently joined Gregory Nielsen of the Nonprofit Vision podcast, and we talked a lot […]
- [Why a Bold Promise Is Key to Amplifying Nonprofits](https://wearefieldtrip.com/journal/why-a-bold-promise-is-key-to-amplifying-nonprofits/): Nonprofits are tasked with taking one message and communicating it to many broad audiences at the same time. Sound familiar? Whether it’s beneficiaries, donors, or employees (just to name a few), all too often, organizations get caught up trying to say all the things to all the people. Yes, amplifying your message is important. But your message can become too complicated, time-consuming, and diluted when you speak to multiple audiences.  The biggest impact you can make is to realize you have just ONE audience. Those are the people that you are trying to help. If you’re so focused on who […]
- [Mission Multiplier: Nonprofit Marketing is a Four Letter Word: Part 1](https://wearefieldtrip.com/journal/mission-multiplier-nonprofit-marketing-is-a-four-letter-word-part-1/): Hello, I’m Jane Pfeiffer, founder and president of Fieldtrip. Fieldtrip is a marketing and branding firm dedicated to helping purpose driven organizations like yours close the gap between the people that you serve and support and those that you need to support you. When we close that gap, we have a Mission Multiplier. Marketing, it’s what I do, but it’s often a four letter word to most nonprofits. To some, you might think of a cuss word when it comes to mind. A lot of nonprofits believe there’s no place for marketing in a mission driven organization. More often than […]
- [Mission Multiplier: Don't Let Humility Hold You Back](https://wearefieldtrip.com/journal/mission-multiplier-dont-let-humility-hold-you-back/):   Hi, I’m Jane Pfeiffer, founder and president of Fieldtrip. Fieldtrip is a marketing and branding firm that works with nonprofits and purpose driven organizations to help you reduce the expense, your largest expense- the cost of lost opportunities. That’s what happens when people don’t know about you, don’t understand why what you do is important, or don’t know if it applies to them. Those are the questions that we help answer and bring your mission to a more powerful position. That’s what we call a Mission Multiplier. Today I’m talking about words that I hear all too often, and […]
- [The Cost of Lost Opportunities and Other Nonprofit Challenges](https://wearefieldtrip.com/journal/the-cost-of-lost-opportunities-and-other-nonprofit-challenges/): It’s hard to think outside the box when your board of directors tells you that any money you put toward marketing or communications means less money for the mission, whether that’s fewer homes to build or fewer meals to serve. Friction increases when those closest to you don’t see the value in marketing. You may spend as much money as possible toward the mission to appease them. Although it’s noble, there lies the lost opportunity. And it’s a big one.  I discussed this with Stephen Halasnik during his “The Nonprofit MBA Podcast.” We all know the nonprofit landscape is filled […]
- [Mission Multiplier: Recession-Proof Your Mission. Revolt, Reinvent, Rebound, Recover](https://wearefieldtrip.com/journal/mission-multiplier-recession-proof-your-mission-revolt-reinvent-rebound-recover/): Hello. I’m Jane Pfeiffer, president and founder of Fieldtrip. You know, the average day, there’s a lot to do. And as hard as we work, the list just seems to get longer. So who wants to spend the time and energy to talk about a recession? I’d like to put it away in a cold, dark corner and pretend it’s never coming, but, well, that’s bad advice. We have to look at the tough questions. How bad could it get? What might the impact be? How will it differ from past tough times? And is there anything that I should […]
- [Why You Should Use Nonprofit Marketing as an Investment Strategy](https://wearefieldtrip.com/journal/why-you-should-use-nonprofit-marketing-as-an-investment-strategy/): Calling all nonprofit leaders! Have you ever heard the advice that you should treat your nonprofit like a business? This is a common business model that’s still around today. But — it needs to change. Not only is it outdated, but it doesn’t consider the intricacies today’s leaders face — nonprofit marketing being one of them.  We dove into this challenge headfirst during my time as a guest on the American Nonprofit Academy podcast (click here to give it a listen). It’s paramount to understand this to reach your fundraising potential.  Changing the Nonprofit Business Model  When people say nonprofits […]
- [Mission Multiplier: Self-Diagnosis Part 3](https://wearefieldtrip.com/journal/mission-multiplier-self-diagnosis-part-3/): Hi. Welcome to Mission Multiplier. I’m Jane Pfeiffer, founder and president of Fieldtrip. Fieldtrip is a marketing and branding firm that helps nonprofits and purpose driven organizations close gaps, close the gaps between the people that they support and those that they need support from by creating empathy and compassion and by closing the gap and the cost of lost opportunities that really impede the impact of their mission. For the last two weeks, we’ve been talking about the challenges of self-diagnosis in marketing. It’s almost chronic. We’re executive leaders and we’re used to tackling problems. We eat metrics for […]
- [Mission Multiplier: Self Diagnosis Part 2](https://wearefieldtrip.com/journal/mission-multiplier-self-diagnosis-part-2/): Hello. I’m Jane Pfieffer, founder and president of Fieldtrip. We’re a marketing and branding firm that specializes in helping nonprofits and mission driven organizations reduce their largest expense. It’s the cost of “idk’s” the I don’t know you, I don’t know why this issue matters to me, I don’t know how to help, I don’t know if you can help me. Those “idk’s” create the cost of lost opportunities because people simply aren’t interested in getting to know you. That’s our work- reducing those “idk’s” and multiplying your mission. Last week, we talked about one of the three challenges in […]
- [How Nonprofit Storytelling Affects a Donor's Journey](https://wearefieldtrip.com/journal/how-nonprofit-storytelling-affects-a-donors-journey/): Most nonprofits are going through tough times. There’s a gap between those in need and those who can support the mission with dollars, time, skills, and connections. The gap exists due to  judgment and misperceptions creating a lot of friction for nonprofit leaders. Close that gap, and you have a mission multiplier. I was recently a guest on the “Wow Digital” podcast, and we talked a lot about the friction leaders face and how it relates to marketing and nonprofit storytelling. Believe it or not, those two are incredibly linked. For today we’ll dive into the donor journey further and […]
- [Mission Multiplier: Self-Diagnosis Part 1](https://wearefieldtrip.com/journal/mission-multiplier-self-diagnosis-part-1/): Hello and welcome to Mission Multiplier. I’m Jane Pfeiffer, president and founder of Fieldtrip. We’re a marketing and branding firm that specializes in helping nonprofit and purpose driven organizations reduce their largest expense. It’s the cost of “IDKs”. It’s the cost when someone out there doesn’t know you. I don’t know what you do. I don’t know that I should care. I don’t know how it impacts me. Or possibly I don’t know if you can help me. So those “IDKs” or “I don’t knows”, create lost opportunities. That’s your biggest expense. When we reduce those, we create a mission […]
- [Mission Multiplier: Websites: Web or Ball of Yarn?](https://wearefieldtrip.com/journal/mission-multiplier-websites-web-or-ball-of-yarn/): Hello and welcome to Mission Multiplier. I’m Jane Pfeiffer, founder and President of Fieldtrip. Fieldtrip is a marketing and branding firm that works with nonprofits and purpose driven organizations to help you close the gap between marketing and your greatest potential. When you close that gap, you create a mission multiplier. Over the holidays, I had this great idea. My mom was an avid sewer and had tons of yards of fabric scraps in her basement. I’m not a seamstress and was looking for an idea of how to use these scraps in some type of meaningful Christmas gift. I […]
- [Mission Multiplier: Get the Hostage-Free Website You Deserve](https://wearefieldtrip.com/journal/mission-multiplier-get-the-hostage-free-website-you-deserve/): Hello and welcome to Mission Multiplier. I’m Jane Pfeiffer, founder and President of Fieldtrip. Fieldtrip is a marketing and branding firm that works with nonprofits and purpose driven organizations to help them close the gap between the people that they help and support, and the apathy or misunderstanding that keeps others from engaging and understanding why these issues needs to be solved. So today we’re going to talk about websites and how to keep this incredible brand asset in your control at all times. Too many times I meet with clients or prospective clients who had a horror story, and […]
- [Mission Multiplier: Why do Nonprofits Struggle with Marketing?](https://wearefieldtrip.com/journal/mission-multiplier-why-do-nonprofits-struggle-with-marketing/): Hello. I’m Jane Pfeiffer, founder and president of Fieldtrip. Fieldtrip is a marketing and branding firm specializing in working with nonprofits and purpose-driven organizations to help close the gap that separates them from the people that they support and help and those that have the time, money, resources and connections to help serve the mission. When you close that gap and eliminate the misperceptions and misguided beliefs, you have a mission multiplier. Everything in the world is getting a little harder. The need is increasing, the world is moving at a faster pace. People are less interested, less involved, and […]
- [Mission Multiplier: Revolt. Reinvent. Rebound. Recover.](https://wearefieldtrip.com/journal/mission-multiplier-revolt-reinvent-rebound-recover/): Hello and welcome to Mission Multiplier. I’m Jane Pfeiffer, founder and president of Fieldtrip. We’re a marketing and branding firm that helps nonprofits reduce their largest expense. It’s the cost of IDKs. Now IDKs don’t live on the balance sheet. In fact, you’ve never seen a line item for them. IDKs are the “I don’t knows” that live in the minds of your potential clients, your potential supporters, donors, community partners and those IDKs are actually measured in the cost of lost opportunities. When we reduce those lost costs, then we’re creating a mission multiplier. A recession is coming and […]
- [Mission Multiplier: Failing Forward](https://wearefieldtrip.com/journal/mission-multiplier-failing-forward/): Hello. I’m Jane Pfeiffer, founder and president of Fieldtrip and welcome to Mission Multiplier. This is where we offer practical advice to help nonprofit organization and purpose driven companies close the gap between the people that they support and those that they need support and funding from. Close that gap, and you have a mission multiplier. Well, today the world is talking about inflation and recession, and it seems like a certainty that it’s headed our way. In the last recession, the Great Recession of 2008, I was in a different position, an even scarier position. I had left my […]
- [Why Nonprofit Storytelling is Your Super Power for Getting Noticed](https://wearefieldtrip.com/journal/nonprofit-storytelling/):   For nonprofit leaders out there, what do you think is your biggest cost? Your first thought might be the money you spend on fundraising. And while that’s understandable, it actually isn’t your biggest cost. What I’m talking about are the costs that are hidden — the IDKs (I Don’t Knows). If you constantly have to explain what you do and why you do it, you’re not focusing on the mission. And that’s costing you.  For today’s blog post, I will share why a nonprofit’s essence (think storytelling) is your secret weapon. I recently sat down with Patrick Kirby of […]
- [Mission Multiplier: Choose Your Ending Storytelling](https://wearefieldtrip.com/journal/mission-multiplier-choose-your-ending-storytelling/): Hello. I’m Jane Pfeiffer, founder and president of Fieldtrip. At Fieldtrip, we help nonprofits reduce their largest expense, it’s the expense caused by IDK’s. “IDK” stands for I don’t know you, I don’t know if this problem can be solved, I don’t know if you can help me, or that I should help you. And those IDK’s add up and create the cost of lost opportunities. So in nonprofits, we often hear about the need to tell stories. Storytelling shows up in almost every article and conversation about nonprofit marketing. But do we take it to the extent where it’s […]
- [Mission Multiplier - Thank You Doesn't Create Advocates](https://wearefieldtrip.com/journal/mission-multiplier-thank-you-doesnt-create-advocates/): Hello. I’m Jane Pfeiffer, founder and president of Fieldtrip. At Fieldtrip, we’re a marketing and branding firm that helps nonprofits close the gap between the people they help and those that have the resources to help them. When we close that gap, we create a mission multiplier. In a recent conversation, we were working through the three A’s, the levels of relationships that we have with nonprofit audiences, be they beneficiaries or benefactors. Those three levels are awareness, alignment and advocacy. And the response I got was that, well, advocacy is easy. We send thank you notes. We’ve got a […]
- [Mission Multiplier: The Power of Questions](https://wearefieldtrip.com/journal/mission-multiplier-the-power-of-questions/): Hello and welcome to the Mission Multiplier. I’m Jane Pfeiffer, founder and president of Fieldtrip. Today, I want to talk about questions and the importance of silence. We as humans just really struggle with the unknown. I often catch myself and others being incredibly uncomfortable in conversations when they’re silence or being uncomfortable not yet knowing what the other person is describing or the situation they’re in. Let’s take the standard meeting where you’re trying to discover what the other person is bringing to the table. And we rush to have the answer to mentally connect with something from our […]
- [Mission Multiplier: Measure Twice, Cut Once](https://wearefieldtrip.com/journal/mission-multiplier-measure-twice/): Hello. I’m Jane Pfeiffer, founder and president of Fieldtrip. At Fieldtrip, we’re a marketing and branding firm that works specifically with nonprofits and purpose driven organizations to help them eliminate their biggest expense. The cost of I don’t knows; the “I don’t know you,” the “I don’t know if this problem needs to be solved” and “I don’t know if it’s relevant to my life.” Those things prevent your organization from taking advantage of opportunities and those lost opportunities are your biggest expense. So today I called back to a saying my dad likes to use, which is measure twice […]
- [Mission Multiplier: Better Than Average Effect](https://wearefieldtrip.com/journal/mission-multiplier-better-than-average-effect/): Hello and welcome to Mission Multiplier. I’m Jane Pfeiffer, founder and president of Fieldtrip. We’re a marketing and branding firm dedicated to helping nonprofits and purpose driven organizations eliminate their biggest costs. The cost of IDKs, which are “I don’t knows” or the cost of lost opportunities. Today I’m going to talk about the Better Than Average Effect. And to get this right, I’m going to read it directly from the 2019 American Psychological Association study. The Better Than Average Effect or BTAE, is the tendency for people to perceive their abilities, attitudes, and personality traits as superior compared with […]
- [Mission Multiplier: Get Lost](https://wearefieldtrip.com/journal/mission-multiplier-get-lost/): Welcome to this week’s edition of the Mission Multiplier. I’m Jane Pfeiffer founder and president of Fieldtrip. Fieldtrip is an agency that specializes in working with nonprofit and purpose-driven organizations, helping them eliminate their biggest expense. And that expense is the cost of lost opportunities. So today we’re talking about getting lost. It’s a sensation that most of us as adults try to avoid. We seek certainty and safe spaces. Well, I’m returning from an entire week spent in Portland, Oregon with a new client kicking off a big project in terms of branding and website. But, you know, those […]
- [Mission Multiplier - When is it Time to Rebrand? Part 2](https://wearefieldtrip.com/journal/mission-multiplier-when-is-it-time-to-rebrand-part-2/): Hello. I’m Jane Pfeiffer, founder and president of Fieldtrip. Today, I’m going to continue the story of rebranding the agency and how the lessons I learned might apply to you in your nonprofit or purpose-driven organization. Having a strong brand makes everything easier. And a strong brand is much more than just that visual marker logo. It’s the organization’s face, it’s the personality, it’s the values, it’s how you deliver your mission, how you reach out and ask for help. It’s the promises that you have to the people that you serve internally and externally, and it brings along intangible […]
- [Mission Multiplier - When is it Time to Rebrand?](https://wearefieldtrip.com/journal/mission-multiplier-time-to-rebrand/): Hello. I’m Jane Pfeiffer, founder and president of Fieldtrip. Thanks for watching and welcome to this week’s edition of Mission Multiplier. Fieldtrip is an organization that helps nonprofits close the gap between the people they serve and the mindset and lifestyles of the people that have the resources to help, but just may not yet have the empathy or understanding to step forward and do so. And when you close that gap, you create a mission multiplier. So today we’re going to talk about the need to rebrand and when do you know it’s time to rebrand? Well, let’s start […]
- [Mission Multiplier: With So Much to Do, Where Do You Start?](https://wearefieldtrip.com/journal/mission-multiplier-with-so-much-to-do-where-do-you-start/): Hi. I’m Jane Pfeiffer, founder and president of Fieldtrip. Fieldtrip is a marketing and branding agency that helps nonprofits and purpose-driven organizations reduce their single biggest expense. That expense is the cost of lost opportunities. The things that don’t come to you because people don’t know who you are, what you do, why it’s important, or if you can help them, or if they should help you. When you answer those questions, you create a mission multiplier. So today you’ve got a mission to fulfill – you’re passionate about it. You know that everybody should care, and you need a […]
- [Mission Multiplier: Do Nonprofits Have Clients or Customers?](https://wearefieldtrip.com/journal/mission-multiplier-do-nonprofits-have-clients-or-customers/): Hello and welcome to Mission Multiplier. I’m Jane Pfeiffer, founder and president of Fieldtrip. Fieldtrip is an agency that specializes in helping nonprofits and purpose-driven organizations reduce their biggest expense. It’s the cost of lost opportunities and with branding and marketing. We can reduce those expenses and create a mission multiplier. So today I want to talk about clients versus customers. Nonprofits have people that they serve, and those people, regardless of lifestyle circumstances, and trauma, or social status, deserve respect. So are they customers or clients? I have the opportunity to work with an organization that assists what many […]
- [Best Practices for Nonprofit Websites](https://wearefieldtrip.com/journal/best-practices-for-nonprofit-websites/): After nearly 30 years of catching waves on the internet, we’ve all seen countless websites. And with all that experience, we inherently know a great – and terrible – website when we see one. What’s not so obvious is how to build an effective website. We put together this handy best website practices guide where you’ll learn 6 ways to build trust and credibility with your web users. But first, the obvious 5 We’d be remiss if we didn’t check the most obvious points. These are tips that you can find on any number of blogs, and for good reason; […]
- [Mission Multiplier: Alignment - I Don’t Believe vs. I Believe in You](https://wearefieldtrip.com/journal/mission-multiplier-alignment-i-dont-believe-vs-i-believe-in-you/): Hello. I’m Jane Pfeiffer, founder and president of Fieldtrip. Thanks for watching Mission Multiplier, where we spend just a couple of minutes together talking about the ways nonprofit leaders and leaders of purpose-driven organizations can achieve their mission with a little less friction. What we’re doing today is continuing to break down the three pillars of self-awareness or self-evaluation that we at Fieldtrip typically use when we’re speaking with prospective clients or new clients. Last week we talked about awareness. Scale of zero to ten where zero is don’t know you never heard of you. Ten is I know you. […]
- [Mission Multiplier: Describe Your Mission in Three Words](https://wearefieldtrip.com/journal/mission-multiplier-describe-your-mission-in-three-words/): Hello. Welcome to this week’s Mission Multiplier. I’m Jane Pfeiffer, founder and president of Fieldtrip. At Fieldtrip we work with nonprofit and purpose-driven organizations helping their leaders eliminate the most costly expenses that they have. And that’s the expense of “I don’t knows.” I don’t know you. I don’t know if you can fix this problem. I don’t know if I can help you or if I want to. It’s those friction points that really limit the mission that you’re so committed to. So last week I talked about if you’re explaining, you’re losing. So, for example, if I said […]
- [Mission Multiplier: If You're Explaining, You're Losing](https://wearefieldtrip.com/journal/mission-multiplier-if-youre-explaining-youre-losing/): Hello. I’m Jane Pfeiffer, founder and president of Fieldtrip. And welcome back to Mission Multiplier, where you’ll get a weekly video designed to help the leaders of nonprofits and purpose-driven organizations do more with the limited resources that they have. So imagine if you had a celebrity button, not an easy button, but a celebrity button, one that would turn you into someone famous. Imagine Ryan Reynolds entered the room. Everybody would know who he is, what he does, and how it relates to them. They wouldn’t ask those basic questions. So what’s your job? Nearly everybody in the room […]
- [Mission Multiplier: Learn from Losing](https://wearefieldtrip.com/journal/mission-multiplier-learn-from-losing/):   Last week I talked about the difficulty when you lose an opportunity, even especially when it seems like a layup and everything is pointing towards getting a yes. Well, there’s a lot to be learned from being a loser. And that word loser is one that we typically avoid. It sounds harsh, but it’s the truth. You had a chance- it’s no longer yours. You’ve lost that opportunity and that door is now closed. I’ve learned that there is a lot to learn from losing, but you have to ask for it and you have to set the stage […]
- [Mission Multiplier: Bouncing Back From No](https://wearefieldtrip.com/journal/mission-multiplier-bouncing-back-from-no/): Hello. I’m Jane Pfeiffer, founder and president of Fieldtrip. Welcome to Mission Multiplier. This is a weekly video series where we speak to nonprofit and purpose driven organizations to help them close the gap between the people that they serve and the people that they need help and support from. When you close that gap, you have what we call the mission multiplier. So speaking of opportunities and getting support from those that you need. Have you ever seen an opportunity that you know is just perfect? It aligns with your mission, your organizational goals, your growth goals. Perhaps it’s […]
- [Mission Multiplier - The Millennial vs Gen Z Myth: Support](https://wearefieldtrip.com/journal/mission-multiplier-the-millennial-vs-gen-z-myth-support/): Hello. I’m Jane Pfeiffer, founder and president at Fieldtrip. And welcome to Mission Multiplier. This is where we talk about concepts and tactics that help you as a nonprofit leader. Close the gap between the people that you serve and support and those you are asking for their support of your mission. So today we’re continuing to talk about the myths of today’s newer generations, millennials and Gen Z’s. Yes, they’re really different, but different is good. As long as you know that they are willing to adapt, our time and resources as nonprofit leaders is stretched really thin. And […]
- [Mission Multiplier - The Millennial vs Gen Z Myth: Expectations](https://wearefieldtrip.com/journal/mission-multiplier-millennial-gen-z/): Hello and welcome to Mission Multiplier. I’m Jane Pfeiffer, founder of Fieldtrip, and this video series is dedicated to helping purpose driven organizations close the gap between the people that they support and those that support them. So we’re continuing the conversation on the Millennial and Gen Z generations and some of the myths around these younger people. So how often have you heard or even said that millennials and Gen Z just aren’t like me? And this is said in a way that feels like it’s a bad thing. Don’t you think that our parents and grandparents said the […]
- [Mission Multiplier: Brand Building During Uncertainty](https://wearefieldtrip.com/journal/mission-multiplier-brand-building-during-uncertainty/): Hi, I’m Jane Pfeiffer, founder of Fieldtrip. You know, charitable work builds a sense of community and empowers a group of people to rally around a common goal or mission. Yet, as our work builds community, why is it that we so often feel alone, when the work that you do is more relevant and more needed than ever before? But it feels like people are caring less. I don’t know about you, but when the world around me feels uncertain, I tend to contract and pull in and focus on the things, the work, that gives me a sense […]
- [Mission Multiplier: Skip to the Good Part](https://wearefieldtrip.com/journal/mission-multiplier-skip-to-the-good-part/): Hi, I’m Jane Pfeiffer, founder and president of Fieldtrip. I’ve been thinking of all things about Christmas, and not just this past Christmas, but years ago when my kids were small, they believed in Santa and they were so excited, and had the one gift that they just couldn’t wait to see if Santa would bring. Selfishly, I miss those days for a lot of reasons. Yes, having kids at Christmas is really exciting, but it’s a little more selfish than that. What I actually loved was spending the days before, the night before, putting things together. So building the […]
- [Mission Multiplier: The Hidden Cost of IDKs](https://wearefieldtrip.com/journal/1667-2/): Hello. I’m Jane Pfeiffer, founder and president of Fieldtrip, and we’re a team of passionate and creative people that lead non-profits through a very daunting journey of solving for IDKs. IDKs are costly, expensive, and also invisible. They don’t show up on the balance sheet. They don’t show up at the agenda for the board of directors meetings. “IDKs” are “I don’t knows.” And they exist in the minds of everybody that isn’t intimately close with your organization. It’s the thoughts like “I don’t know you. I don’t know if you can help me. I don’t know if I can […]
- [Mission Multiplier: Sell a Bold Promise](https://wearefieldtrip.com/journal/mission-multiplier-sell-a-bold-promise/): Hello. Jane Pfeiffer here from Fieldtrip. As a leader, I’m sure you have set more than a few objectives and goals and probably use the SMART goal formula. SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time Bound. It’s a pretty common formula for setting goals. My question today is what if you removed “achievable?” What if you set a goal for your mission driven organization that was so big and bold, people might think you’re a little crazy? I’m encouraging you to do that. We worked with a nonprofit in the Pacific Northwest that believed […]
- [Mission Multiplier: Create Investors](https://wearefieldtrip.com/journal/mission-multiplier-create-investors/): Hi. Welcome back. I’m Jane Pfeiffer, president of Fieldtrip. You know, over the years, I’ve worked with a lot of entrepreneurs, and they have come at all different phases of their business cycle from, you know, just the nugget of an idea to working on a proof of concept, getting ready to go to market getting ready to embark on a large growth phase. And the thing that’s constant across the entrepreneurs is the best leaders view everyone as a potential investor. They have their elevator pitch down. They have several versions of their pitch deck. One that’s heavy on […]
- [Mission Multiplier: What to Ask Those Who Don't Donate](https://wearefieldtrip.com/journal/mission-multiplier-what-to-ask-those-who-dont-donate/): Hello. I’m Jane Pfeiffer, founder and president of Fieldtrip. We’ve been talking about well, I guess I’ve been talking about questions to ask new donors. Let’s flip that and talk about the questions you should be asking for people who have never donated. Because actually, I’d prioritize this conversation over talking to your existing donors. Because there’s something in the way. And the sooner you figure that out, the better, because then you can open the door to a whole new world of people that are right now not considering a gift. So lean into that unknown and ask questions […]
- [Mission Multiplier: Why Did You Make a Donation To Us?](https://wearefieldtrip.com/journal/mission-multiplier-why-did-you-make-a-donation-to-us/): Hi. I’m Jane Pfeiffer, founder and president of Fieldtrip. Last week, we talked about that enviable situation where you’re about to acquire a new donor. They’re getting ready to write that check and you should have a list of questions ready. Of course, you can’t attack them with questions, but you or someone on your team should invest the time to ask questions. Ask about why now, why me and why are you giving? What other causes did they consider? How does our mission impact their world? And what stood in the way? How could you have made it easier? […]
- [Mission Multiplier: Why Did You Make A Donation Now?](https://wearefieldtrip.com/journal/mission-multiplier-why-did-you-make-a-donation-now/): Somewhere out there in that big world is a person who’s probably ready to make a donation to your nonprofit. Ready to go online write a check, whatever their preferred form of donation is. And you should have a list of questions ready for them. I know my list would be: Why now? Why me? and.. Why? The big question. You know, if somebody answers that, ‘why now?’ with a a lifestyle trigger such as the passing of someone close to them, or a recent diagnosis of cancer, or whatever that might be for a friend and family member, your […]
- [Mission Multiplier: From Hero to Zero](https://wearefieldtrip.com/journal/mission-multiplier-from-hero-to-zero/): I’m Jane Pfeiffer, founder and president of Fieldtrip. And welcome to the first of a weekly series of helping nonprofits help others. When you’re starting something new, like this video series, you feel like a zero. There’s so much that you don’t know and it makes you feel nervous, anxious. And I pray that this gets easier, and very quickly. As nonprofit leaders, you tend to run away from that feeling. I think that’s human nature. We are far more comfortable in the areas where our knowledge is strong and it feels more known. And, you know, frankly, we’re the […]
- [Helping You Help Others](https://wearefieldtrip.com/journal/helping-you-help-others/): In 2014, Alex Kimura approached us with a dream, finding a bone marrow donor to save her sister’s life. Sam had been diagnosed with acute aplastic anemia, a blood cancer requiring a bone marrow transplant for treatment. After finding out she was not a match to donate, Alex established Sharing America’s Marrow (SAM), a nonprofit organization recruiting donors across the country to help her sister and others like her. Fieldtrip rallied behind their cause and adopted it as our own. We poured ourselves into branding, messaging, a website, and more to set the Kimura sisters up for success. In their […]
- [TikTok made me buy it: Viral, organic content served hot and fresh, daily](https://wearefieldtrip.com/journal/tiktok-made-me-buy-it/): There is a creator on TikTok who often starts her videos excitedly with “Another day, another Starbies!”  She shows herself pulling up to a Starbucks drive-thru window or walking in, and making unique requests like “Could you make me a drink that resembles sunshine?” or “Could you make me a drink that you think I would enjoy based off what my voice sounds like?” She’ll also try out suggestions from comments, like a “dragon drink, but substitute heavy cream with three scoops of vanilla bean and double blended.” https://vm.tiktok.com/ZMd8ndCDx/ Anna Sitar regularly gets hundreds of thousands of views on her […]
- [Digital (Assets) Reality–The World of NFTs](https://wearefieldtrip.com/journal/digital-assets-reality-the-world-of-nfts/): Non-fungible tokens, or NFTs, have rocked the internet and the world of cryptocurrency over the past few months. Nearly everyone I’ve talked to who is at least somewhat familiar with them falls into one of two camps. They’re either promoters who are chasing opportunity and trying to recruit friends and coworkers to get in early or detractors who cannot fathom why anyone would offer up $100 on a looping GIF of William Shatner. Regardless of which side of the fence you stand, there is a vast, active market for NFTs and we’re just beginning to see brands explore the space. […]
- [How Apple’s IOS Updates Will Affect FB Ads](https://wearefieldtrip.com/journal/apples-ios-updates-fb-ads/): It’s happening. Apple has confirmed that their new IOS update will give users the option to opt-out of IDFA (Identifier for Advertiser), taking a firm stance in protecting the privacy of their millions of users. This is a huge blow to Facebook’s largest revenue stream, advertising dollars. Although Facebook generates the majority of their dollars from large corporations, this platform has been a massive part of small business advertising. It’s a safe assumption that Facebook is panicking. In the wake of the news Facebook has released less than flattering responses to the new IOS update. Accusing Apple of prioritizing profits […]
- [Brand Consistency Matters](https://wearefieldtrip.com/journal/brand-consistency-matters/): Developing a brand is a lot of work. Your brand not only consists of the logo and color palette but also the intangible feelings people have when interacting with it. Here is the tricky part—none of your hard work matters if the consumer’s perceptions don’t match your plan.   So how do you make sure consumers truly understand your brand?  A potential customer starts the learning process from their very first interaction. Whether it is a visit to your website from a google search, a billboard they see when driving to work, or an Instagram post their friend shared, they begin […]
- [Keeping Culture Alive: Volume 2](https://wearefieldtrip.com/journal/keeping-culture-alive-volume-2/): With the holidays over and the whole country heading into the 11th month of a global pandemic, Zoom happy hours with coworkers and friends can start becoming stale. At Fieldtrip, our company culture is an essential piece of motivation, morale, and our ability to stay sane during all this. While video happy hours are still a weekly thing for us, we have been working very hard on other ways to keep morale alive while we can’t all be together during the year. Thanks to some very dedicated team members, we can still feel connected to one another while physically apart. […]
- [Our Favorite Ads of 2020](https://wearefieldtrip.com/journal/our-favorite-ads-of-2020/): Each consumer connects to a brand differently. 2020 was an unfortunately fascinating case study into how brands connected to consumers during an unprecedented time. Some relied on humor, trying to relate as millions of people worked from home, while others relied on hope and presented a united front to their consumers.  Here are some of our team’s favorite ads and campaigns from 2020. https://www.youtube.com/watch?v=WA4dDs0T7sM Brand: Nike “This commercial was impressive at the start of the pandemic but it will continue to be relevant and powerful well into the future. Nike captures the emotional power of coming together to become stronger […]
- [Multicultural Advertising: In an Evolving Digital World](https://wearefieldtrip.com/journal/multicultural-advertising-in-an-evolving-digital-world/): 28. Female. Millennial. These 3 attributes are the core of my “demographic” profile. When traditional media ruled the world, these things could narrow down what daypart, program, or station to buy. Now that we have access to unlimited data, focusing on ONLY demographic information can be presumptive and stereotypical. The digital age has forced advertisers to look more deeply at the attributes of their audience segments. As media consumption becomes more fragmented than ever how can we still connect with our customers in a meaningful way? The answer is culture. Advertisers are moving away from traditional demographic behavior and building […]
- [A Packing List for your Marketing Journey](https://wearefieldtrip.com/journal/a-packing-list-for-your-marketing-journey/): We all know that marketing is important to a business, just like everyone’s dad would say, “You gotta spend money to make money.” What you might not know, however, is how to spend your marketing dollars, who you should target, or how to measure your return on investment. So let’s talk about the packing list of items you’ll need to ensure a successful marketing and advertising journey. Business goals It’s vital to set up well defined and measurable business goals. For example: how many widgets do you want to sell, or how many new email addresses do you need, etc. […]
- [Changing Landscapes: How Brands Adapt](https://wearefieldtrip.com/journal/changing-landscapes-how-brands-adapt/): Brands are ever-changing. New trends are constantly emerging, and each month a different item seems to be flying off the shelves. Some brands do great with change and some do not, but it’s vital that brands adapt rather than hide. L.L.Bean is an excellent example of a brand that has adapted to a new wave of interest in their products. In 2016, a surge in demand for the iconic bean boots shot up, as college students embraced them as something fashion-forward and comfortable. As a company that has been around for almost 110 years, L.L.Bean is used to change, but […]
- [Embrace the Grey of Creative Thinking](https://wearefieldtrip.com/journal/embrace-the-grey-of-creative-thinking/): I’ve been on this pale blue dot long enough to recognize that things in life are rarely black or white, right or wrong, republican or democrat, or countless other dichotomies. Perhaps the secret to life is being able to swan dive into the middle and make yourself at home in the mess of it all? In my career of crafting online experiences for all types of users and their needs, I am constantly challenged by the depths of simplicity vs complexity. As designers, it is our natural tendency (but a bias nonetheless) to view a pre-existing interface as cluttered and […]
- [Media in a COVID world](https://wearefieldtrip.com/journal/media-in-a-covid-world/): As more states open and life shifts to a new normal, consumer behavior has drastically changed. Businesses are reopening and we are left wondering both how to make our customers feel safe, and how to begin advertising again. The State of Things This is a fascinating time in media consumption behaviors. The world is in an uncertain and tumultuous state, and we are seeing unprecedented swings in consumption across almost every medium. Here are our most important takeaways: TV viewership is up, way up. News viewership saw a 40% increase from 2019 and ratings are skyrocketing. Digital inventory is exploding […]
- [Keep Company Culture Alive Remotely](https://wearefieldtrip.com/journal/keep-company-culture-alive-remotely/): During this time of uncertainty, it’s easy to divert our attention to productivity, economic worries, and planning for future unknowns. Attempting to operate a business “as usual” without the human connection and teamwork we normally share can be demoralizing. To combat that, here are a few remote activities we are using to preserve camaraderie and culture while working remotely. Host an online happy hour: With the wealth of video conference apps at our fingertips (we recommend Zoom, Slack, or Google Hangouts), it’s easy to set aside an hour at the end of the week for a team get together. Crack […]
- [Give Your Customers Control](https://wearefieldtrip.com/journal/give-your-customers-control/): When we lose control, or more realistically the illusion that we have control, our emotions take over. The instinct is to buckle down and reduce the grey area. Force that instinctive reaction to the back of your mind. Instead, put your customers first. What can you do today, literally not figuratively, that will give them certainty? It’s not an email about your COVID-19 preparations. That is assumed. Certainty in these times looks like solid advice or new offerings. Our advice to licensees of a national furniture brand includes: Front Door No-Contact Delivery: Introduce “front door delivery” for free or at […]
- [Building a Brand During a Time of Crisis](https://wearefieldtrip.com/journal/building-a-brand-during-a-time-of-crisis/): If we are in this together, why do we feel so alone? When everything is uncertain it seems natural to retract. Don’t. If your product, service, or more importantly your brand wants to do business after this period of uncertainty, then it’s time to figure out what to do and fast. Be Sensitive: Every business is affected by the current events. Many are communicating the actions they are taking internally. Very few are thinking and communicating what external help and services they are going to provide to customers during this uncertain time. What Not To Do: State the obvious or […]
- [Don’t Go Brand Silent](https://wearefieldtrip.com/journal/dont-go-brand-silent/): There are no hard and fast rules to steward your brand through a global pandemic – we are all experiencing this together. If you don’t know what to say, then, by all means, be quiet. However, if your product, service, or more importantly your brand will want to do business during and after this period of uncertainty, then it’s time to figure out what to say, and fast. Step back, way back. Sit and listen to what your audience is saying. What are their worries? Ask questions of your own employees and best customers. These worries are likely not directly […]
- [The Wild Concepts Behind a Great Logo](https://wearefieldtrip.com/journal/the-wild-concepts-behind-a-great-logo/): Every recognizable brand has a great logo to support it. This idea, that a brand is more than just a logo, is something we work hard to impart to our clients. The logo, however, is normally the first impression a brand makes. It’s the first bite of the brand identity sandwich. So how does a memorable logo come to be? Every designer, agency, or studio has their own process, but would likely all admit that there is no real secret sauce, with each process only differing slightly to suit a preferred style of working. My goal is to peel back […]
- [The Perils of Speed, Why Branding Takes Time](https://wearefieldtrip.com/journal/the-perils-of-speed-why-branding-takes-time/): How soon can you have it done? This is a question that has crippled more projects than perhaps any other factor in the advertising and branding world. Yet we hear it time and time again. It sacrifices quality, thoughtfulness, and long term goals all for the sake of a deadline. This risk can be clearly illustrated by comparing two massive NBA rebrands, the Milwaukee Bucks and the L.A. Clippers. Both teams looked to unveil their new brands for the 2015 season, but their varying paths showcase the dangers of prioritizing speed over all else. When the Clippers first set out […]
- [Reality Check: When is it Time to Rebrand?](https://wearefieldtrip.com/journal/reality-check-when-is-it-time-to-rebrand/): What’s the one thing Apple, Nike, Target, and Google all have in common? You could say it’s the size of their bottom line, but financial magnitude didn’t come first. The answer: they all started small. Their development of a relevant, engaging, and impactful brand identities distinguished them from competitors and fueled their journey. Say the word “brand” and many people simply think of a logo, however, it is so much more. A company’s brand represents who they are, what they believe in, and how they wish to be perceived by consumers. It’s the face, personality, and values of the business […]
- [Three Instinctive Habits (for women) that Limit Credibility](https://wearefieldtrip.com/journal/three-instinctive-habits-for-women-that-limit-credibility/): I have been fortunate enough to build, in Fieldtrip, an agency that has become both my business and my passion. However, in the beginning, it was a dream I was almost too afraid to have. That fear and self-doubt is what I have to share today. Rather than review my greatest accomplishments, I will share my biggest weaknesses because I am not alone. As business women, we can be our greatest asset but also our biggest liability. My question today is how can we leverage the powerful inherent traits we have as women, while breaking the bad habits that can […]

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