Beyond Donor Demos: Leverage Attitudes Over Demographics for Nonprofits

New Research Shows How Segmenting Your Message by Attitudes Deepens Donor Engagement and Support.

What will you learn?

The relevance of your mission has never been greater, but everything, especially donor attraction and re-engagement, is more complicated. A new research study reveals the importance of focusing on donor attitudes.

In this executive summary, you’ll get access to the three supporter segments and understand how to use attitudes to simplify and accelerate donor attraction. We’ll review the implications of these attitudinal segments: Empathic Supporters, Skeptical Supporters, and Disconnected Supporters.

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