When Green + Halliburton, a benefits and financial consulting firm, based in Louisville, Kentucky, came to us in 2014, they lacked a solid brand identity. By working closely with their team, we were able to unearth the foundation and core values necessary to create a unique brand that stands out against other similar industry firms.
Commonly known around our office as "The Dog Icon," this image boldly paints the picture of who Green + Halliburton is, and the relationship they form with their clients by epitomizing professionalism, family, loyalty and compassion. Dogs are a common symbol of loyalty and protection, often becoming an extension of the family. Green + Halliburton embodies these traits for its customers.
This one-of-a-kind mark captures Green + Halliburton's brand essence and is unique in its field.