In May of 2016, Holy Cross needed help improving their admissions numbers for the 2017 school year. Together, we developed a strong marketing strategy to raise awareness through video, print material and social media. Our job was to capture the heart and essence of what the Holy Cross staff and student body represent.
The marketing campaign emphasized Holy Cross's individuality. As the only co-ed Catholic high school in Louisville, we had a unique opportunity to convey the advantages of male and female students working together. We highlighted the hard work, and time, students and faculty invest both inside and outside the classroom. Holy Cross has a certain kind of grit that sets it apart from other Catholic schools in Louisville. We wanted to reflect that culture in every piece of the campaign.