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February 13, 2024

Nonprofit Marketing and Development: Together or Separate?

Jane Pfeiffer

Hi, I’m Jane Pfeiffer, founder and president of Fieldtrip. Thanks for watching. If you’re one of many executive leaders of a small to midsize, even large nonprofit, or if you do it all, there’s rarely an absolute answer to how we do things.

Today we’re going to talk about one of those very gray areas: the role of marketing and development. Is it stronger together or separate? Now, even if you don’t have a team or the opportunity to have development employees, marketing employees, or communication employees, it’s still an important question because you can reframe the question as, do I have a marketing strategy and a fundraising strategy, or are they the same?

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