January 31, 2026

Risk Isn’t the Enemy, Misunderstanding Your Nonprofit Message Is, Episode 2 of 3

If your history is creating obstacles, you’re not alone. Every nonprofit leader faces this doubt.

The Message Must Stand Out
Relying on history often leads to confusion. Instead, focus on layered impact. Quantify how your work transforms lives, today, tomorrow, and for generations to come. When one foundation switched to stories of change, they found a story stronger than history. 

Risk Is a Tool
Real change requires risk. Don’t just play it safe; rethink. Knowing how to make your mission instantly relatable turns risk into a sustainable strategy. Step outside your comfort zone and connect.

Taking Action
At Fieldtrip, we believe in new ideas that transform your fundraising so that you can focus on your mission. Are you willing to take a bolder, unapologetic approach? 

See how rethinking risk and connecting with audiences unlock funds for Lincoln Foundation.