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Resurfaced “Neato” Mural: Design, Illustration, and Production

ReSurfaced was part of the Louisville City Collaborative, an urban program that utilized underused or desolate city spaces as a laboratory. Here, they created and transformed such lots into vibrant locations that improve the sustainability, health and community appeal for everyone.

Environmental Design Design Production
Three people are painting a large, white shipping container with blocks of blue paint in an outdoor, urban area with power lines, buildings, and grassy lots in the background.

THE CHALLENGE

Create something that engages people

Louisville City Collaborative approached Fieldtrip to help transform a vacant lot into a usable, and beautiful, pop-up space. We were tasked with creating a focal point for the revitalized urban area, specifically, an engaging mural that could serve as a place for community activation, allowing people to come together, collaborate, create and celebrate.

A colorful mural with geometric patterns spells out THATS NEAT in bold white letters against a backdrop of grass, buildings, and a partly cloudy sky. A large outdoor mural reads BY ALL MEANS in bold white letters on a yellow patterned background, set in an open grassy area under a partly cloudy sky. A large outdoor sign with a red patterned background displays the bold white text BY ALL MEANS against a backdrop of grass, power lines, buildings, and a partly cloudy sky.
Neato Mural in Louisville

THE APPROACH

A word evoking unapologetic optimism

Though collaborative conversation, we landed on one word: NEATO. It made sense. The word NEATO embodied the overall concept of Resurfaced: people making desolate spaces “neat.” Previously a vacant lot, it became a space where people would come together for soccer games, music, art, and other community events. On a sunny afternoon, our creative team, armed with brushes and paint, spent the day together for a good cause, building on our own sense of comradery in the process.

A person wearing a blue TEAM T-shirt is painting vertical stripes in blue, teal, white, and pink on a wall. The text on the shirt reads, Together Everyone Achieves More!. Four people paint large colorful letters on the side of a shipping container during daylight. Three are standing, one is bent over, and various painting supplies are visible on the ground nearby. A person holding a paint tray of blue paint and a brush, painting a blue chevron pattern on a white surface while wearing a white shirt and black shorts.
A woman with brown hair in a ponytail is painting a wall blue with a paint roller. She is facing the wall, and only the back and side of her head are visible. The wall is partly white and partly blue. A person wearing a gray T-shirt, sunglasses, and a backward cap paints blue lines on a white wall outdoors, holding a paintbrush in one hand and a cup in the other under a partly cloudy sky.

THE RESULTS

From outdoor mural to a market art installation

Although the ReSurfaced project has since passed, our mural will live on, as the newly opened Logan Street Market is using the cargo container as part of their decor. The word NEATO will continue to show people the optimism and positive energy of change and imagination.

A large shipping container painted with bold, colorful letters that spell EAT in blue, pink, and purple, sits at Logan Street Market. Scaffolding and equipment are visible nearby.
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Awards

American Advertising Federation (AAF) Addy Silver American Institute of Graphic Arts (AIGA) Award