Society for Women’s Health Research (SWHR) is a national thought leader dedicated to advancing women’s health and promoting research on the differences in sex to optimize women’s health.
THE CHALLENGE
SWHR engages with a diverse audience, including patients, clinicians, policymakers, and donors, addressing a range of health focus areas. They have a wealth of information updated regularly to inform, guide, and advocate for the future of women’s health. Yet the existing website lacked a coherent structure to effectively organize content. Visitors often struggled just to locate information pertinent to their needs, much less grasping the full scope of SWHR’s impact.
THE APPROACH
After defining the audiences, it was evident that patients and clinicians had to be a priority in this website rebuild. To effectively strengthen the impact any organization is making, it is critical to get the right content to the right audiences. With access to relevant information, women are empowered to advocate for their health needs and physicians serving women strengthen the care they are providing. We developed a system that clearly organized the health focus areas and created specific information hubs. Each of these hubs constantly updates using a tagging infrastructure ensuring the pages stay up to date without client management, always pulling in the newest SWHR resources, blogs, and events. This system allows for flexibility as supported health areas were added or removed.
The previous website was oversaturated with elements from the SWHR brand, including heavy typography and intense colors. Design of the new site balanced the existing SWHR brand, while creating a more clean and sophisticated experience. Leaning into inviting photography, crisp typography, geometric lines, and ample white space, the new site provides an easier, more inviting user experience for all audiences.
THE RESULTS
The website is now an easy-to-use tool for women experiencing health challenges. SWHR now easily keeps the website up to date, using an intuitive tagging system to update hubs for its extensive health focus areas automatically. In the first three months, the health focus areas became the most utilized portion of the site. These areas provide current research and advocacy tools to patients and clinicians, expanding the reach of SWHR’s mission.
