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After buying the more than century-old Sterling beer brand, the owners who had grown up with the now dormant Pilsner had dreams of restoring it to it's former glory. Leveraging nostalgia and a previous popularity with a new and dramatically improved recipe was the challenge. After going through a thorough brand development process and a lot of "product testing", the “Back. Better. Beer.” campaign was born.

Respect for a Legend

Every part of the packaging system had to fit into a long line of classic Sterling design. The new can and box honors the past and embraces the great tradition of this legendary Brand.


We created a social media campaign centered around capturing the warmly lit, wood paneled classic American living room paying homage to Sterling’s heritage The campaign introduced a new generation to the beer their grandpa drank, with "find your Sterling."

The Derby Package

After redesigning the standard 6 pack, we had the honor to help restore the historic Sterling Winner Circle can. On the new rendition of this throwback, the greatest horse of all time, Secretariat, again found himself in the winner circle.

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