Fieldtrip Animated F Logo
let's work together

W•R Realtors

Wakefield Reutlinger Realtors has been a premier real estate firm in Louisville for more than three decades. Wakefield Reutlinger just had one thing holding them back, a brand that wasn’t living up to current homebuyer expectations and had outlived its usefulness.

Brand Strategy Identity Design Illustration Digital Media Signage Design
WR Realtors sold sign


Refreshing a 30-year old brand

While their old brand had served them well, the company realized a new brand was needed, one that could serve several functions and audiences, as well as attract top realtor talent, and earn the business of millennial homebuyers. Wakefield Reutlinger agents wanted to highlight that they truly care about creating lifelong partnerships that are tailored to their client’s needs, and that they’re committed to providing an experience that is honest, informative and always evolving.


From small tweaks come big impact

The first thing to change was the name. Initial research revealed that the difficult pronunciation of “Reutlinger” was a hurdle. Our solution: formally abbreviate the company name to W•R Realtors. This seemingly small tweak made a big impact, eliminating embarrassing mispronunciations and helping both agents and homebuyers get off on the right and less-confusing foot.

More research revealed that W•R agents consistently delivered a tailored customer experience that far exceeded the status quo as their agents were more motivated by ensuring their customers were content and happy with the service rather than them just chasing a commission. By fusing warmth with a minimalist feel, we positioned W•R as a boutique real estate experience both through their identity and messaging.

WR Realtors graphic
WR Realtors logo WR Realtors sold sign in front of house
Quote Marks

Wakefield Reutlinger hit the jackpot when we signed up with Fieldtrip! The talent and professionalism is unmatched.

Claire Alagia | Realtor, General Manager
WR Realtors business cards


A contemporary look for a modern-day realty agency

The dandelion identity provides a bold and colorful look for the real estate brand. It represents the ability of W•R agents to guide clients through every stage of the home-buying process, no matter where the wind may take them. Also, the yard signs were redesigned for easier readability, making them easy to spot from a great distance. The overall look creates a modern and warm brand engagement that has resulted in attracting new agents and increasing overall sales volume.

WR Realtors graphic illustrated
Awards Icon


American Institute of Graphic Arts (AIGA) Award