Mira, previously Pretty Incredible!, helps clients unleash their brand’s full potential with brand resource management. They create more time for their customers by organizing, producing and distributing brand marketing assets.
THE CHALLENGE
After 50 years of business, they had become a trusted resource for their clients. However, because of the wide array of services, it was tough to communicate their core service offering clearly to clients or prospects. They lacked a solid brand and struggled with brand recognition locally and regionally.
THE APPROACH
Fieldtrip discovered there was a disconnect between the internal and external stakeholders’ perceptions of the business. Their clients no longer saw them as a partner, but a vendor. Fieldtrip honed in on the company’s strongest services which allowed them to realign their focus. We tapped into what made Pretty Incredible! great, which is allowing brand teams to have more time to create and spend less time controlling and distributing brand assets.
In addition, the name Pretty Incredible!, did not match the direction in which the company was headed. Changing the name was off the table at first, but after many discussions on brand direction and ambitions, it was apparent a new name was a necessary step in elevating the new brand. Mira came to life through a logo and identity that blended modern aesthetics and femininity and was able to apply consistently across all of their touchpoints.
To launch this new brand, an interactive card set was created that built on the concept of giving clients and prospects more time to create. It encouraged recipients to use their newfound free time created by their partnership with Mira to find inspiration. Fieldtrip also created a user-friendly landing page that allowed Mira to collect leads and explain their services to clients.
THE RESULTS
With the launch, Mira was ready to attend trade shows and gain more prospects and prepare to reintroduce the new brand to existing clients. Current clients and prospects were enamored with the launch kit and card set. In total, they gained approximately 900 leads and a much clearer direction for how to reach and convert the prospective clients.
