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Oregon Child Abuse Solutions

Oregon Child Abuse Solutions (OCAS) is the only statewide non-profit that fights to end all forms of child abuse. Formerly the Oregon Network of Child Abuse Intervention Centers (ONCAIC), their mission is to provide quality, comprehensive services to give children the best opportunity to grow up healthy and safe.

oregoncas.org

Qualitative and Quantitative Research Brand Platform Brand Strategy and Positioning Naming Brand Identity Design Print Collateral Web Design and Development

The Challenge

Making Oregon the safest state for kids

In order to make Oregon the safest place to raise children, ONCAIC needed to clarify the organization’s purpose and gain support around its broader mission. They needed to educate Oregonians about the prevalence of abuse, share proven methods of child abuse prevention, and mobilize expertise and resources in order to provide adequate care to all Oregon children. There is a stigma around child abuse and people often do not realize it is happening in their own community. A new name, brand, and website would help position the organization as the thought leader in the fight against child abuse.

The Approach

Investing in the future

Fieldtrip began by digging in and learning about the Network through over 20 stakeholder interviews, a thorough competitor analysis, and reviewing existing brand materials. This process set the stage for a full brand platform, target personas, new name and tagline, and visual identity. The new energetic brand is built on simple patterns and shapes, and features a custom handwritten typeface showcasing the care and passion that OCAS embodies day in and day out. A new website was created to act as an educational resource and inspire change from the organization’s partners, donors, and the community at large.

The Results

Building a safer Oregon, one child at a time

OCAS is equipped with a new bold, powerful brand, website, and messaging, helping the organization stand out and reach new audiences. The site health improved from 60% to 92%, substantially increasing the opportunity for SEO performance and improved user experience. The average session duration jumped to 3 minutes and 21 seconds with an average of 3 pages being viewed.

Quote Marks

Working with Fieldtrip was an excellent experience for our small three-person nonprofit. We highly recommend their team and their proven, well-executed process. Now we have a website and brand we will be proud of for decades to come! We know our new brand presence, website, and the assets they’ve partnered with us to create will help further our vision of eliminating child abuse in Oregon and ensuring all children grow safe, secure, and full of hope.

Becky Jones, Executive Director