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Oro

After finding success treating addiction in their wellness clinics, Bridgeway Therapeutics looked to bring their NAD+ products to market. NAD+ is a coenzyme that humans naturally produce, but the production declines with age. Bridgeway sought to create a line of NAD+ supplements that would help with everything from sleep and cognitive functions, to aches, pains, and lack of energy.

Brand Identity Logo Design Brand Platform Brand Architecture Naming
Two black bottles labeled ORO Lift with gold wave designs float against a gold background with wavy lines, suggesting a premium health or supplement product.

THE CHALLENGE

Breaking through and building trust

While the supplement market is booming, NAD+ is a relative newcomer and faced an uphill battle in both recognition and building trust. Most people are unfamiliar with the product and while there are few direct competitors, it is still quite challenging to succeed in the crowded vitamin and supplement market. There is tremendous value in being one of the first brands to market, especially when you will be competing with big names and big budgets. Creating a brand architecture that could expand with product development was the first step.

Four versions of the word ORO in gold gradient line and solid styles, arranged vertically on a white background, each design becoming gradually bolder from top to bottom. A black bottle labeled ORO ReBuild with blue curved lines and a black cap is shown at an angle against a dark, textured background.

OUR APPROACH

Energy and Elegance

The first step was a name. The price point would be high, thus these products needed to appear premium in both name and design. The name Oro was chosen; Spanish for gold, it represented our product as the gold standard in this new category, and for customers, rejuvenating their golden years.

With the brand and product names established, the visual identity needed to be elegant and sophisticated, befitting of the product quality and consumer expectations, while bringing energy and style that stands out from the competition. In a field of scientific, sterile, white pill bottles, Oro needed to pop off the shelf.

The design was themed around the gradual growth and change users would experience, with a custom wordmark created by shifting and stretching letterforms from left to right. Each product in the series would feature a bright monochromatic color scheme with a different set of waveforms, transforming from flat to dynamic at the top of the bottle.

Eight colorful abstract wave icons, each above the word ORO in matching colors, are arranged in two rows on a black background. Each icon features lines with different wave or zigzag patterns.

THE RESULTS

Taking you further

Equipped with an eye-catching and energetic brand, packaging, and a website, Oro successfully launched the first two products in the Oro line, Lift and Rebuild, within a few months of beginning the process.

Two stacks of modern black business cards on a coral background. One card shows abstract coral lines, while the other displays contact info and a minimalist logo reading ORO in white and coral text.
A computer monitor displays a website for ORO, featuring two black supplement bottles with gold and blue designs, and text promoting The gold standard for healthy aging on a gold gradient background.
Two black supplement bottles labeled ORO with blue and white geometric wave designs are displayed against a blue background with similar wave patterns. The bottles are tilted at different angles.
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