Weber Group

Founded on the idea that they can build anything, Weber Group designs, builds, and fabricates immersive spaces for everything from multi-family housing to theme parks and museums.

webergroupinc.com

Brand Platform Brand Identity Web Design Web Development

Abstract graphic design with “WEBER GROUP” in stylized blue and gray letters, surrounded by geometric shapes and wavy blue lines on a white background.

THE CHALLENGE

Rethinking brand perception with new leadership

With the two founding brothers handing off the reins to an internal leadership team, Weber needed to reevaluate both who they were as a company and how clients perceived them. Their variety of seemingly disparate services and project types made it difficult to communicate their capabilities and strengths.

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THE APPROACH

Big enough to do astounding things but small enough to care

An extensive survey of the internal teams, as well as current and past clients, was conducted. Through this process, a key insight was discovered – despite their size and wide range of abilities, clients perceived Weber as small and didn’t look to them for larger, and more profitable projects. The new brand needed to communicate the full extent of their size and capabilities while still highlighting the level of care and detail Weber was able to give.

A brand platform and vision was created based on the idea “big enough to do astounding things but small enough to care.” We then designed a modern, playful brand identity themed around joy and simple building blocks that reflected both the professional and personal sides of the company. The culmination was a redesigned website that quickly and clearly allows potential clients to understand everything that Weber is capable of, and shows off past projects in a fun and concise manner.

Minimalist illustration of two blue houses, trees, abstract geometric shapes, and a small blue sun or moon on a white background. The image includes simple lines, crosses, and circles for decorative effect.

Minimalist illustration of a blue rocket launching upward with smoke trails, surrounded by small blue clouds and circles on a white background. Three horizontal blue lines appear in the lower right corner.

THE RESULTS

Confidence in a new era

The leadership team was able to bring Weber into a new era with confidence in their brand, the ability to attract clients, and a clearly defined direction for the future. In the very first appearance with their new brand look, Weber Group won the award for the best booth at the International Association of Amusement Parks and Attractions. From that point forward the wins have continued and the company has expanded services and project scale dramatically.

A color palette graphic with labeled swatches: “Blueprint” (blue rectangle), “Midnight” (dark blue triangle), and “Ocean Grey” (large grey circle). Each has corresponding color codes in PMS, CMYK, RGB, and HEX values.

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A dark map of the United States with concentric blue circles centered in the Midwest, pointing to text with an address: Weber Group, 5239 Progress Way, Sellersburg, IN 47172.

Awards

American Institute of Graphic Arts (AIGA) Award International Association of Amusement Parks and Attractions Convention: Best Booth