Founded on the idea that they can build anything, Weber Group designs, builds, and fabricates immersive spaces for everything from multi-family housing to theme parks and museums.
Rethinking brand perception with new leadership
With the two founding brothers handing off the reins to an internal leadership team, Weber needed to reevaluate both who they were as a company and how clients perceived them. Their variety of seemingly disparate services and project types made it difficult to communicate their capabilities and strengths.
Big enough to do astounding things but small enough to care
An extensive survey of the internal teams, as well as current and past clients, was conducted. Through this process, a key insight was discovered – despite their size and wide range of abilities, clients perceived Weber as small and didn’t look to them for larger, and more profitable projects. The new brand needed to communicate the full extent of their size and capabilities while still highlighting the level of care and detail Weber was able to give.
A brand platform and vision was created based on the idea “big enough to do astounding things but small enough to care.” We then designed a modern, playful brand identity themed around joy and simple building blocks that reflected both the professional and personal sides of the company. The culmination was a redesigned website that quickly and clearly allows potential clients to understand everything that Weber is capable of, and shows off past projects in a fun and concise manner.
Confidence in a new era
The leadership team was able to bring Weber into a new era with confidence in their brand, the ability to attract clients, and a clearly defined direction for the future. In the very first appearance with their new brand look, Weber Group won the award for the best booth at the International Association of Amusement Parks and Attractions. From that point forward the wins have continued and the company has expanded services and project scale dramatically.